Have you noticed how many foods now come in designer "models". Coffee is labeled not just be the kind of roast, but by country of origin. Packaging describes the taste and aroma with words like fruity, spicy and nutty. Wine claims to have hints of citrus and after tastes of whatever. I have seen olive oil and chocolate with flavours attributed to them that have nothing to do with the ingredients. Now I have found designer potatoes. Some adjectives here include: creamy, sinfully smooth, deliciously different, refreshingly rare... And, of course, there is a designer price to go with these things. The more adjectives there are, the higher the cost.